No matter what kind of business you have, having a website that is user-friendly is very important. Your website serves as not just the place for your product line, but also acts as a representation for your entire digital marketing approach, giving customers a place to visit and point to when they want to connect with you and your business. Having a website that is poorly put together can and oftentimes will hinder any efforts you hope to make.
Below you will find five web design elements that you can and should use to enhance your website.
1. Optimise Your Site for Mobile Surfers
No web design tips list is complete without mentioning mobile optimisation somewhere in it. Why? Because mobile users are crucial today. So much so, that most people who surf the web, so do on their mobile device, with over 60% of these users stating that they’d revisit a site if it functions correctly on their mobile device. If you have a website that doesn’t have the necessary responsive design, then your business is missing out on an excellent opportunity to gain a lot of repeat customers, who could in turn spread the word about your business and brand.
More and more consumers are opting to use their mobile devices to carry out research on the web. If you have a site, that doesn’t load its pages correctly on their device or if you just haven’t considered mobile in your site design, you are most likely to lose a great deal of customers, with many leaving your site and in turn company. All these little mobile issues can start to add up over time, creating a glaring problem for your reputation, brand and bottom line, which in turn would make it harder to attract new customers.
For this reason, prioritising layout and mobile navigation in the design of your site is very important. To make sure everything is as it should, you’ll want to view all your sites elements, such as text, logo, call to action etc., on your mobile phone, this way you can analyse what’s going on, and make improvements or repairs where applicable. You want to deliver the best possible experience to your user.
When structuring your site, there are many visual cues for you to consider through your site, as you may want the user to focus on your eye-catching font, making your text more scan-able, while altering the size of elements on your page, so it’s easier for the user to interact with.
2. Consistent Branding
When it comes to brand identity, it’s incredibly important that you consider its importance. As your brand forms the basis, the foundation of your business. For this reason you want to keep your branding consistent across all forms of media. Which should also include your website.
You want a consistent colour scheme, logo and iconography. This should also be the case for your key messaging and brand voice. Your tone, value proposition and aesthetics should be reinforced across your entire site.
The creation of your company’s brand should lay the foundation for which you build everything else upon. You want to build brand equity, which can only be done through consistency in marketing efforts.
3. Choosing a Colour Scheme
You want to make the use of any colours that you use on your site. You also need to be aware of the facts, that any colours you go with, will forever be associated with your website. The best marketed sites are recognised by the colours they use. The company colours, ideally should match its products. If you have a website that sells, children’s toys, then there may be some colours that you’d want to avoid. Whereas, if it’s a personal website, there shouldn’t be any restrictions on the colours you go with.
Any website that you create, naturally should have a purpose. While, not every website on the web is used for marketing, a large portion of them are. Thus, for a lot of site owners, the primary objective of their site is to pull customers into their sales funnel. Which is done primarily through call-to-actions or CTAs. A call to action may be a button or a form, that askes the customer to provide specific information. Or in some cases, the call to action may simply be a button that sends the user to another area of the website.
So, as an example, a blogger may have a CTA that states: “click here to check out my blog” or, if the blogger is trying to build up a mailing list then they’d have something like “sign up to my newsletter”. In other cases, the call to action may simply be a Buy Now button, which is crucial for any ecommerce site.
Other call to actions could be something as simple as adding your social media icons to your site and asking users to click through to them.
5. Don’t For SEO
You want your website to be user-friendly and attractive, to create the best possible experience for your visitors. However, if your potential customers are unable to find your site, none of this means anything.
Online visibility is crucial, as it determines not only whether or not people can find your site, but also whether you’re able to get the right customers to your site. When you opt to make SEO an integral element of your website design strategy, you ensure that the site receives the push it needs to excel in the search engines, which in turn will help it generate user engagement.
Read More: Top 5 Web Design Tips You Can’t Ignore
For a lot of people, there is a line, between the web design elements of your site and SEO, with a lot of web designers putting SEO into the category of content generation and digital marketing. However, there are many things the actual web designer can do, to improve or increase the visibility of the site in the search engines.
The use of certain basic principles, such as SEO in image captioning, headline creation, URL structure and subheading usage, all add up to improve the sites ranking signals, which should improve its search potential. You should also learn how to effectively break up your text, as well as work interactive elements into the page and content structure, as this can and oftentimes will improve the search readiness of the site.
Regardless of whether your web designer is a first-time builder or a long time experienced designer, overlooking SEO is something that should never be done, as the benefits are too great to miss out on.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.
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